News

How Much Should you Spend on Digital Billboard Advertising?

Not all billboard budgets are equal - but your audience is. Discover why even a modest spend gets your ad seen by the same people.

Spotlight on Newmarket: MAD Media's New Large-Format Digital Billboard at 160 Broadway [Newmarket Billboards]

MAD Media has secured a brand-new large-format digital billboard at 160 Broadway, Newmarket - right in the heart of one of Auckland's busiest retail and dining precincts. Weekly rates include free ad design, same-day live capability, and absolutely no change-out fees.

Affordable Digital Billboard Advertising in New Zealand

MAD Media Ltd provides digital billboard advertising across New Zealand, with locations in New Plymouth, Whanganui, Taupo, Hamilton and Auckland. Fully managed, flexible and affordable DOOH campaigns for local and national businesses.

Post-Christmas is the best time to spend money on Advertising

Start the year strong with strategic post-holiday marketing.

Why Kiwi Small Businesses Can't Afford to Stop Advertising (Even in Tough Times)

NZ small businesses face economic headwinds, but staying visible is critical. Discover how MAD MEDIA's affordable digital billboards keep you top-of-mind.

Stand Out in Hamilton: How Digital Billboards Level the Playing Field for SMEs

Hamilton is a bustling city with a dynamic business environment, where small and medium-sized enterprises (SMEs) often find themselves competing with larger, more established brands. To truly stand out in Hamilton, businesses need innovative and impactful advertising strategies. Digital Out-of-Home (DOOH) advertising

Why Advertising is a Long Game

Advertising is really a long-term journey, focusing on building trust and rapport over time with your audience rather than chasing quick sales through consistent interactions.

Big brands are doubling down on Out of Home Advertising (OOH) - should you as a small business as well?

Out of Home (OOH) advertising is experiencing impressive growth, following the lead of the big names any SME can also benefit from OOH marketing

Why You Can't Afford to Skip Advertising Even Without a Budget

Even if your finances are tight, skipping advertising can have dire consequences for your business. You can't afford not to advertise!

How Small and Medium Enterprises Can Compete with Digital Advertising

Local businesses often face numerous challenges in the competitive landscape of digital advertising. With limited budgets and a lack of marketing expertise, small and medium enterprises struggle to gain visibility against larger competitors

MAD Media's thoughts on Deals You can Offer to Ensure Customers Want to Visit your Store

An article by MAD MEDIA (www.mad.nz) on how Limited-time discounts of 20-30%, complementary free gifts with purchase, exclusive in-store events, and visible-progress loyalty programs effectively drive store visits by creating urgency and adding value.

9 suggestions by the MAD MEDIA team on how to gain more clients in this tough economic environment.

In 2025, rural New Zealand retailers can gain more clients by adopting several strategies. The days of people walking through your door without spending money to get them is mostly a thing of the past. It takes a financial investment from your end to gain & keep your customers! Let MAD MEDIA and their digital billboard network help you get more clients. The team love helping both small and large business get in-front of tens of thousands of people every single day. Below are 9 suggestions by the MAD MEDIA team on how to gain more clients in this tough economic environment.

MAD's view on the importance of choosing the right colours for your Out of Home diigital billboard ads

By mastering colour theory and applying it strategically to your billboard marketing campaigns you can greatly increase your results

How Small Businesses Can Capitalize on Big Events Coming to Town

Big events, whether they’re sports tournaments, music festivals, conferences, or cultural celebrations, can bring a surge of visitors, energy, and economic activity to a town. See MAD Media's take on 8 key practical strategies to help you benefit from big events in your area.

Tips for Creating Effective Billboard Advertising

8 key tips to ensure your billboard stands out and delivers results

AMERICARNA 2025 is on in New Plymouth. MAD MEDIA's digital billboard network is well placed to grab visitor's attention

Americarna 2025 - from 19-22 February in New Plymouth, celebrates American automotive culture with a variety of engaging activities. MAD MEDIA's extensive digital billboard network is optimally placed for high visibility, effectively reaching automotive enthusiasts, families, and tourists at affordable rates.

MAD MEDIA shares why the New Plymouth WOMAD festival is so popular with visitors

MAD MEDIA explains why the New Plymouth WOMAD festival is so popular. The rich cultural significance, diverse music and dance lineup, and strong community spirit bring people together.